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He told TechCrunch that he got to react to the situation. The cultural landscape is acknowledged and played with in real time, and we react to it in real time. All that needs to be done is to sign off on the approval, so there is no red tape to wade through. In a sense, that’s unfair, because most big corporations take months or weeks to approve something, in that sense. We have down-and-dirty, cheap, and fast budgets.”

Because he is the owner of Maximum Effort (and in some cases of his clients’ businesses, too), this type of real-time marketing is only possible because there is no red tape to cut through.

This marketing acumen has been a huge asset to Mint Mobile under Reynolds’ leadership. During last year’s Super Bowl, Reynolds took out a full-page ad in The New York Times explaining that spending $125,000 on a print advertisement instead of $5 million+ on a Super Bowl commercial would enable the prepaid carrier to pass on savings to consumers.

Right to Dispute Charges

If you disagree with a bill or charge to your account, you must notify us within days (twenty days for Puerto Rico customers) after receiving the bill or charge. A claim in arbitration or in court cannot be pursued if you do not notify us of your dispute in writing with supporting documentation within this period. As a general rule, disputed charges must be paid until the dispute is resolved, except for Puerto Rico customers and unless otherwise required by law. Credits, refunds, or other compensation for a disputed charge or bill shall be considered a complete, final resolution of the issue. See Section 2 above for unresolved disputes. Please see Section 12 for information on how to contact or notify us. The purpose of this paragraph is to inform Puerto Rico customers that payment of undisputed charges is due when stated on your bill. This is regardless of whether you have disputed them.

Lost or stolen devices

Should your Device be lost or stolen, you agree to notify us immediately. Your service will be suspended as soon as you notify us. The additional charges incurred after your Service is halted, as well as applicable taxes and surcharges, will not be your responsibility. You remain responsible for all usage and charges associated with your Service, including applicable taxes and surcharges, if we do not suspend it. Devices that have been lost or stolen may not be able to register on any network. The fact that your device or account was used before you notified us is some evidence that you authorized the charges. California customers: For charges incurred before you notified us, you are not liable for charges you did not authorize. Charges that you believe were unauthorized may be investigated upon request. To support your request, we may ask for information from you. We will credit your account if we determine that the charges were unauthorized. Within thirty days of determining the charges were authorized, we will notify you and you will be responsible for them.