The first commercial transactions carried out electronically occurred in the 1990s. From then on, technology has been fundamental in developing the transformation of eCommerce over the last three decades, so much so that by 2040 it is expected that 95 % of purchases are made through this channel.

Next, we presents some of the most promising trends for this sector that is growing steadily, driven by initiatives such as Cyber ​​Monday:

• Greater use of progressive web applications (PWA) for electronic commerce: Progressive web applications, those that take place on a web page, guarantee optimal usability of the site where the electronic purchase is made, which that allows a comfortable and optimized experience for users of any device without downloading an application.

• The explosion of social commerce: Purchases made directly on digital social media platforms have steadily gained ground in recent years. These can guarantee a personalized and comprehensive customer experience.

• Delivery of goods with drones: Many companies have already started experimenting with the delivery of their products through drones. Although this trend is more associated with the supply chain, the management process begins when the purchase is made on the electronic platform. The consumer of the future needs a personalized experience.

• B2B commerce will overtake B2C commerce: A Forrester study says that business-to-business e-commerce in the United States will reach $1.8 trillion by 2023, as it enables organizations to sell and distribute products through online channels, minimizing the hassle of manual processes.

• The future is chatbots: The advancement of artificial intelligence makes possible the increasingly sophisticated development of chatbots, a technology already implemented in the online market to provide, above all, customer service. Thanks to these, in addition to optimizing your sales, it is possible to obtain information from users to improve the shopping experience.

• Use of augmented reality: Combining virtual elements with the real world has been fashionable in recent years. This technology allows the product catalog of an online store to be displayed, to mention an example, in augmented reality, so that consumers can see and interact with the items in the way they want.